ABOUT

Hi, I’m Aayushi Parmar — a Melbourne-based UI/UX and visual designer with a deep love for clean interfaces, meaningful storytelling, and thoughtful, human-centred experiences.

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Over the past 3+ years, I’ve worked across branding, packaging, and digital design—bringing clarity to complexity and empathy to every pixel. I care about how things look, but even more about how they work. My process is rooted in curiosity, collaboration, and an obsession with getting the small details right—from user flows and wireframes to high-fidelity mockups and design systems.

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Having worked with teams big and small, I’ve developed an eye for design that balances creativity with purpose. Whether it’s a fresh product idea, a brand refresh, or an accessibility-focused redesign, I aim to craft experiences that feel intuitive, inclusive, and quietly delightful.

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Design, for me, is about creating calm in chaos—solving real problems in ways that make people feel seen, supported, and a little more in control.

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Outside of work, you’ll probably find me sipping oat lattes, sketching ideas in my notebook, or chasing light for the perfect photo. Let’s create something beautiful and functional together.